Instant Pot “Savor an Instant” YouTube Series

Conception • Scripting • Performance

This project was the result of a few attempts to create an entertaining series that highlighted a function of the Instant Pot that is often overlooked: slow cooking. In an effort to educate new and existing customers about this functionality (and to position the Instant Pot in direct competition with other slow cookers) we decided to highlight why you might want to slow down a process that takes…an Instant.